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Marketing School - Digital Marketing and Online Marketing Tips


Jul 7, 2018

In episode #706, Eric and Neil discuss why you should switch email service providers. Tune in to hear why you shouldn’t remain complacent.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: You Need to Switch Email Service Providers
  • [00:38] Neil ended up switching because deliverability sucks after a while.
  • [00:50] Neil has been having good luck with ConvertKit.
  • [01:15] They make sure that the emails only go to people who consistently open Neil’s emails.
  • [02:15] Deliverability dops because people either don’t clean their lists or because of spammers.
  • [02:31] Neil doesn’t have his own IP, ConvertKit allows him to be on other IP’s.
  • [02:43] Eric uses Drip.
  • [02:50] Drip is more focused on ecommerce as opposed to ConvertKit who focuses on bloggers and online training courses.
  • [03:15] Neil doesn’t believe it matters who the company targets; emails are emails no matter what you do.
  • [04:00] ConvertKit does a lot of the work, so Neil doesn’t have to even think about it.
  • [04:27] Eric may have been converted to ConvertKit because of Neil.
  • [04:43] That’s it for today!
  • [04:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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