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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Nov 1, 2016

In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage with posts.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 Ways to Make Existing Content Better
  • 00:35 – Number 1: Upgrade your content
  • 01:41 – Number 2: Segment your content
    • 01:48 – Add headings
    • 01:53 – Ask your readers a few questions
  • 02:50 – Number 3: Look for underperforming posts
  • 03:43 – Number 4: Do a quick competitor analysis
  • 04:54 – Number 5: Check out Bucket Brigades on Backlinko
    • 05:12 – Instead of having huge walls of text, do it as far as one sentence
  • 05:45 – Number 6: Use Hemingway to help you write better
  • 06:11 – Number 7: Have a custom image through Design Pickle
  • 06:54 – That’s it for today’s episode!

3 Key Points:

  1. Not every reader is looking for the same thing – segment your content.
  2. Your competitor’s content might not be relevant to your company, so don’t copy it.
  3. You don’t need to be a pro in writing and marketing – there are a lot of tools available to help you.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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