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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Oct 31, 2016

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers.

Time Stamped Show Notes:

  • 00:26 – Today’s topic: How to Nail the Skyscraper Technique in 7 Ways
  • 00:35 – Skyscraper Technique was coined by Backlinko
    • 00:43 – Look to create content 10x better than the first result
  • 01:08 – Number 1: Add content that is more advanced
  • 02:38 – Number 2: Have unique data
  • 03:12 – Number 3: Make your content really simple
  • 05:01 – Number 4: Promotion
  • 06:23 – Number 5: Utilize your headline
    • 06:38 – Google “Copy Blogger Headline Formula”
    • 07:05 – Focus on crafting a good headline
  • 07:41 – Number 6: Make use of content upgrades
  • 08:30 – Number 7: Use analysis and testing for long form blog posts
  • 08:53 – What helped increase to increase readership
    • Blog post that is conversational
    • Blog post that asks questions throughout
    • Small images that help bring about main points
    • Paragraphs 3 to 6 lines tend to create more engagement
  • 09:53 – That’s it for today’s episode!

3 Key Points:

  1. A better post doesn’t necessarily mean a longer one.
  2. Simplicity in content is extremely important.
  3. All SEO tools don’t work for all businesses. 

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