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Marketing School | Digital Marketing | Online Marketing


Oct 29, 2016

In Episode #90 Neil and Eric list the 7 questions you need to ask potential marketing clients. Pay close attention as these are the exact questions Neil and Eric use to develop successful marketing relationships that always deliver on project goals.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 Questions to Ask Potential Marketing Clients
  • 00:52 – #1 Ask if other people are involved in decision making
  • 01:30 – #2 Ask what the overall goals and objectives are
  • 02:36 – #3 Ask how good their marketing strategy is
  • 03:43 – #4 Ask how much their budget is
  • 05:47 – #5 Ask who their competitors are
    • 06:00 – Use Moz to show clients how they are doing against their competitors
  • 06:41 – #6 Ask what marketing tactics worked for them and which ones did not
    • 06:59 – Tactics that work for your competition doesn’t mean they automatically applies to your business
    • 07:49 – The key to a successful agency is happy clients
  • 08:27 – #7 Continue the sales process – schedule the next meeting
    • 09:03 – Use Mixmax to send you reminders
  • 09:18 – That’s it for today’s episode!

3 Key Points:

  1. Make sure the ultimate decision maker knows your proposal for the project.
  2. Know where the company is in terms of marketing.
  3. Knowing who the competitors are will help in assessing where the business stands.

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