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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Oct 27, 2016

In Episode #88 Neil and Eric talk about the 7 quick SEO wins for huge websites. Listen to find useful tips and tools you can use, and to gain better understanding of the importance of linking correctly and having customer reviews and feedback on your site.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 Quick SEO Wins for Huge Websites
  • 00:40 – #1 Always put related links
  • 01:46 – #2 Pruning websites
  • 02:58 – #3 Have user generated content like reviews
  • 03:55 - #4 Go to Google Search Console and add your website
    • 04:00 – It will sort web pages that get the most impressions
  • 05:13 – #5 Make sure you transcribe your video content – use Rev
  • 05:51 – #6 Take your big site on a fast server
  • 07:02 – #7 Translate your website
    • 07:15 – Make sure the domains are in the specific countries
    • 08:08 – Neil has his posts manually translated
    • 08:25 – Build international links and give it time
    • 08:51 – CRO and SEO start to cross pollinate for these websites
    • 09:18 – Check ConversionXL, Conversion Rate Experts and Unbounce
  • 09:31 – That’s it for today’s episode!

3 Key Points:

  1. SEO is mostly about linking to the right pages.
  2. Customer reviews are not only good for your business, but on your website too.
  3. Remember to transcribe your audio and video files – Google can’t crawl them as is.

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