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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Dec 13, 2016

In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Use Quizzes to Increase Leads
  • 01:36 – Quizzes should optimize for email collection
  • 02:00 – Quizzes should match the offer
  • 02:50 – Yuri Elkaim offers a lot in the health market and has implemented tons of quizzes
  • 04:12 – Make sure you have at least 5 questions in your quizzes
  • 04:30 – Use LeadQuizzes as a tool combined with Facebook ads
  • 04:55 – Neil still uses quizzes in their funnel
  • 05:10 – Revolution Golf also makes use of quizzes for their marketing
  • 05:50 – That’s it for today’s episode!

3 Key Points:

  1. The quiz should match and be consistent with your end offer—wrong leads means no sales.
  2. Quizzes should NOT be long, but just the right questions to pique your customer’s interest.
  3. Utilize quizzes by pairing it with other social media campaigns.

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