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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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May 6, 2017

In Episode #279, Eric and Neil discuss whether or not SEO will still be around in 10 years. Tune in to hear what Eric and Neil think SEO will look like in the future and how our younger generation will always dictate the changes and patterns in SEO.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Will SEO Still Be Around in 10 Years?
  • 00:37 – Eric thinks we are still in the early days of SEO
  • 00:48 – As long as searches are around, SEO is going to be around
  • 00:59 – There’ll be changes in the future, definitely
  • 01:24 – There are multiple variations for SEO
  • 01:39 – The problem with SEO right now is you do a search, you get the list of results, then go from there
  • 02:02 – SEO is changing as more people are trying to use voice
  • 02:10 – Neil thinks that SEO will probably change into just one result
    • 02:26 – The result will be personalized for each person
  • 02:40 – “At the end of the day, it’s all about overall experience”
  • 03:24 – We just have to be very vigilant with how things are evolving
  • 03:32 – Marketing is changing all the time and the change is rapid
  • 03:45 – “SEO will adapt based on how younger people use search engines”
    • 03:52 – Neil was with some kids who were talking about how great Kobe Bryant is as a basketball player
    • 03:56 – Neil was telling them that Michael Jordan is a good player, too
  • 04:32 – The search pattern will change according to the next generation’s search habits
  • 05:00 – Marketing School is giving away a FREE 1 year subscription of Yesware, a sales tool that allows you to track the messages you send
    • 05:26 – Rate, review and subscribe to Marketing School
    • 05:31 – Text MARKETINGSCHOOL to 33444
  • 05:40 – Neil uses Yesware whenever he sends out emails
  • 06:00 – That’s it for today’s episode!

3 Key Points:

  1. As long as there’s still a need to search, SEO will be here to stay.
  2. Marketing is changing all the time and the change is rapid.
  3. Search patterns change alongside the search behaviors of the next generation.

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