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Marketing School


Sep 29, 2018

In episode #790, Eric and Neil explain why you shouldn’t reveal your revenue numbers. Tune in to hear why secrecy is always the best policy.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Shouldn't Reveal Your Revenue Numbers
  • [00:45] Neil never talks about his revenue.
  • [01:00] He is worried about people copying his tactics.
  • [01:30] Why feed the competition?
  • [01:45] You shouldn’t get mad, just don’t reveal your numbers.
  • [02:30] True Ventures is an example of an ethical VC firm.
  • [02:57] Eric has a podcast where he grills people about their actual numbers.
  • [03:15] However, Eric has never revealed his company’s numbers.
  • [03:40] Get all the information you can, but don’t share your information!
  • [04:24] When you hear stats and numbers from others, it’s not always accurate.
  • [04:40] Make sure the data is accurate before you decide to copy their techniques.
  • [04:48] That’s it for today!
  • [04:55] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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