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Marketing School | Digital Marketing | Online Marketing


Mar 12, 2018

In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Should Hire Developers as Marketers
  • [00:35] Neil think developers are really good at understanding data and making changes.
  • [00:54] They are amazing marketers because they are creative, make changes, and run tests without relying too heavily on others.
  • [01:04] Marketers on the other hand, may have good ideas, but have to figure out how to get them implemented by someone else.
  • [01:26] During Eric’s time at Treehouse, the CTO was a developer who would help him get things done.
  • [01:36] The CTO didn’t know marketing, but learned as he went.
  • [01:52] Engineers/Developers are self-motivated.
  • [02:27] What Neil loves, is that they believe in the “quick and dirty” approach.
  • [02:53] The one danger in hiring developers as marketers, is that they will sometimes run a lot of bad tests and you will lose revenue.
  • [03:22] When you run a test and things go wrong, you will absolutely lose money.
  • [03:52] Make sure that you have an individual contributor and also managers.
  • [04:30] Neil thinks you should be paying $150,000-$200,000 for a good developer who understands marketing.
  • [04:41] It doesn’t make sense for you to hire someone into this position unless you already have a business that is producing millions in revenue and you need more growth.
  • [05:10] You don’t always have to pay a lot for good talent, but those with experience will cost more.
  • [05:25] That’s all for today!
  • [05:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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