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Marketing School - Digital Marketing and Online Marketing Tips


Sep 23, 2018

In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates.

TIME-STAMPED SHOW NOTES

  • [00:27] Today’s Topic: Why You Should Change Your Lead Forms to Applications
  • [00:45] Eric was trying to get people to move from a webinar to purchasing a course and software bundle.
  • [01:25] Using Zoom, he added a button that would bring them to a purchase page.
  • [02:05] Instead of sending them to a checkout page, Eric changed it to an “application”.
  • [02:27] Now it goes to this link.
  • [02:40] If you to Consulting.com, they have a good example of an application page.
  • [02:54] The first thing you do after following the link is schedule a call.
  • [02:58] After that, you fill out a survey about your business.
  • [04:20] Eric and his team did a strategy call.
  • [04:55] Once you switched to the application, their conversion rate went up.
  • [05:05] They then made three sales for $6000 total.
  • [05:35] The guy that recommend Eric switch to an application said the change was anywhere from 15-20%, but they did better than that.
  • [07:15] Make sure you text people with reminders for scheduled calls.
  • [07:30] It’s helpful to make people promise to show up for the call.
  • [07:52] Schedule your calls within 48 hours of taking the webinar.
  • [08:04] That’s all for today!
  • [08:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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