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Marketing School


Sep 14, 2018

In episode #775, Eric and Neil discuss the reason they want to do a live event. Tune in to hear why you should also consider putting on a live event.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We're Going to Do An In Person Event (and You Should Too)
  • [00:50] Eric and Neil don’t monetize their podcast nor do they run ads.
  • [01:24] On their site for this podcast, they only collect emails and surveys.
  • [01:42] If their goal is to impact more people, they realized an in-person event would be a great opportunity. People were also asking for a live event in the surveys.
  • [02:45] Charlie Munger talks about aligning incentives.
  • [02:56] Eric and Neil are incentivized to reach that 1 Million download milestone.
  • [03:12] They did a test even last year in downtown LA.
  • [03:32] People had different ranges for what they found too cost prohibitive in terms of attending a conference or live event.
  • [03:42] Eric and Neil are making this live event free, so they don’t exclude any interested parties.
  • [03:58] They will also be recording the event, so no one has to miss out.
  • [04:13] Eric and Neil are hoping to build a larger community.
  • [04:28] No matter what you do, consider putting on a live event as a way of connecting with your clients and audience.
  • [05:40] Live events are the best ways to market your brand.
  • [05:45] That is all for today!
  • [05:47] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal.

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