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Marketing School | Digital Marketing | Online Marketing


Jun 29, 2018

In episode #698, Eric and Neil discuss why daily blogging is unnecessary. Tune in to hear what pace at which you should be producing content.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We Don't Blog Daily (and You Shouldn't Either)
  • [00:36] Neil used to blog seven times per day as an experiment.
  • [00:55] It got him a ton of traffic, but he burnt out working at that pace.
  • [01:15] HubSpot gets a ton of traffic and posts multiple articles on a daily basis, but they are able to keep that pace.
  • [01:40] If you want to scale up and generate more traffic, blog every single day.
  • [01:52] If you’re in the B2B world, don’t blog every day. It’s unnecessary.
  • [02:13] The Kleiner-Perkins Internet Trends report comes out every year.
  • [02:35] It is a popular guide that serves a huge community.
  • [02:50] If you want high-quality leads, don’t blog every day. Write content that shows off how smart you are and what you have to offer.
  • [03:15] Techcrunch is no longer the end-all, be-all that it used to be.
  • [04:05] When you are starting out, doing one really good piece per week or month will do the trick.
  • [04:25] Eric and Neil record three times every two months and record in batches of 20. This gives them a lot of shows in advance.
  • [04:55] This helps them stay top-of-mind and provide high-quality content.
  • [05:15] If you can’t provide value, don’t blog or podcast.
  • [05:45] Everything has been done to death, which is why blogging is a hard game.
  • [05:59] That’s all for today!
  • [06:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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