Mar 1, 2021
Why Google Is Re-Ranking Your OLD Content?
In episode #1663, Neil and Eric
talk about why your old content might be re-ranking on Google. Your
content’s ranking is not permanent and can go up and down. Find out
why you should be keeping things fresh, how to focus on user
experience, and figuring out which keywords work best. Tune in to
hear it all!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Why Google Is Re-Ranking Your
- [00:29] When
you produce content, its ranking can fluctuate over
- [00:59] Some
content, like events, is timebound but other things are
- [01:37] Keep
things updated and fresh, even just the videos, images, and
- [02:09] You
have to think about whether you are creating the best experience
- [02:22] Look
at the keywords on old posts and see how they rank.
- [02:45] That’s
it for today!
- [02:45] To
stay updated with events and learn more about our mastermind, go to
the Marketing School site for more information or call us on
Links Mentioned in Today’s Episode:
Google Search Central
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