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Marketing School | Digital Marketing | Online Marketing


Jul 31, 2018

In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Google Analytics is Useless Without This...
  • [00:42] Eric doesn’t always buy a product or service when he visits websites.
  • [01:05] Google Analytics will never tell you why someone left your site without buying.
  • [01:15] GA provides quantitative data.
  • [01:20] Qualitative data is more elusive.
  • [02:07] Go to your lowest hanging fruit first.
  • [02:50] Affiliate marketers struggle because they operate in a vacuum.
  • [03:08] Qualaroo, SurveyMonkey, Google Surveys are great ways to get qualitative data.
  • [03:38] 30 or more responses will serve as enough data to be actionable.
  • [04:15] User Testing and Usability Hub are great tools.
  • [04:37] Make sure the person testing is your ideal customer, otherwise, the data won’t matter.
  • [05:16] That’s it for today!
  • [05:22] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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