Jun 6, 2020
In episode #1405, we talk about
why conversion rate optimization has become a crucial marketing
skill. We unpack exactly how to measure your CRO, as well as
linking it to search engine optimization and placing it in the
context of your other KPIs. Tune in to hear about this important
part of any marketing business.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Why Conversion Rate Optimization
Has Become a Crucial Marketing Skill.
- [00:35] What
CRO is and how it relates to your acquisition costs.
- [01:49] Connecting CRO to SEO and driving more results
from existent content.
- [02:27] When
should you start worrying about CRO and how much should you
- [02:53] Taking
note of key performance indicators and tracking rates.
- [03:56] Base
everything on data and you will reap the benefits!
- [04:19] That
is it for today!
- [04:23] To
stay updated with events and learn more about our mastermind, go to
Marketing School site
for more information.
Links Mentioned in Today’s Episode:
The Great CEO
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