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Marketing School - Digital Marketing and Online Marketing Tips


Sep 15, 2018

In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Blogging Too Often Will Hurt Your Rankings
  • [00:45] A site has “x” amount of authority.
  • [01:05] You’ll find that if you start blogging more over time, a lot of your content will become outdated.
  • [01:32] Old pages will drop in rankings, but eventually your whole site will suffer because of outdated posts.
  • [02:20] Refer to the Content Reusage Framework.
  • [02:22] A VC named Tomasz Tonguz did a study on the value of temporal content vs. evergreen content.
  • [02:47] The difference between a news site and an evergreen site is that your rankings will spike from time to time, whereas evergreen content stacks in rankings over time.
  • [03:25] Focus on writing better content, which will help your rankings.
  • [03:45] The majority of your posts will not generate much traffic.
  • [03:55] 20% of your content will make up 70% of your traffic.
  • [04:13] Go to SEMRush or Ahrefs and look at what is popular on your competitors’ sites.
  • [04:30] BuzzSumo will also show you what people love.
  • [05:02] Follow the data.
  • [05:19] That’s it for today!
  • [05:35] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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