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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Oct 3, 2016

In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and why your initial entrepreneurial marketing efforts need to focus exclusively on one area or offer.

Time Stamped Show Notes:

  • 00:28 – Today’s Topic: Marketing tactics for entrepreneurs just getting started
  • 00:55 – Start with a blog
    • 01:36 – Look for stuff to give away for FREE
    • 01:40 – Use content and social media
  • 01:49 – Know your strengths
    • 01:58 – Organic vs Paid
    • 02:18 – Pick tactics that will compliment your skills
    • 02:28 – Take the concepts and test them out
  • 03:08 – Airbnb as an example
  • 04:01 – Driving people from Facebook
    • 04:16 – Built relationships with people
  • 05:07 – Focus on one area first
  • 05:38 – Consider your website
  • 07:15 – Don’t set up yourself to fail
  • 07:32 – Leadpages
  • 08:17 – Look at Google tag manager
  • 08:41 – The Measure School on Youtube
  • 09:10 – That’s it for today’s episode!

3 Key Points:

  1. Start a blog so you can easily distribute valuable content for free.
  2. Look at your skill sets—chose an avenue that naturally complements those skills.
  3. Don’t try all marketing tools and techniques at once—focus one thing first.

Resources Mentioned:

  • Airbnb – Company that Neil set as an example
  • Facebook –Social media platform where you can drive audience from
  • Google Analytics – A tool you can use to track your website’s performance
  • Leadpages – Tool to design your landing page
  • Measure School – Where you can get information on tracking with Google Analytics

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