May 14, 2017
In Episode #287, Eric and Neil discuss where you should focus
your marketing efforts first. Tune in to learn why you need to
market on your strengths, first and foremost, and the value of
focusing on one task BEFORE moving or adding another.
Time Stamped Show Notes:
- 00:27 – Today’s topic: Where Should You Focus Your
Marketing Efforts First?
- 00:35 – Focus your marketing efforts on what you’re the BEST
- 00:46 – If you’re not sure what your specialty is, try
different marketing tactics
- 01:03 – If you have a specific skillset, use that first
- 01:10 – This will surely drive the best result
- 01:22 – Neil does paid ads, but he focuses on content marketing
and SEO because that is what he and his company is good at
- 01:39 – Neil doesn’t consider himself as one of the best
- 01:42 – “I focus on what I know because that’s what tends to
produce great results”
- 02:24 – The word Warren Buffett
Gates believe makes them successful is “focus”
- 02:33 – Focus on one thing first, do it right and move to the
- 02:37 – Same goes for business and marketing, focus on one
- 02:44 – Get that one service or product right for business and
get that one marketing channel right for marketing
- 02:49 – Don’t try to do two things at once
- 03:17 – If you’re a new marketer going into a new company, take
a look at their numbers and look at what’s working for them
- 03:23 – Treehouse
focuses on YouTube ads
- 03:42 – Neil still remembers how Eric was crushing it with
- 04:04 – YouTube ads are not Neil’s core competency, and so he
wasn’t as successful as Eric was
- 04:18 – Marketing
School is giving away a free 1 year annual subscription to
Mixmax, a sales and marketing
- 04:33 – Subscribe, rate and review Marketing School
- 04:37 – Text MARKETINGSCHOOL to 33444
- 04:59 – That’s it for today’s episode!
3 Key Points:
- If you focus on what you’re good at, this will drive the best
- Don’t do a couple of things at the same time—focus your energy
on one thing, master it, then move on to the next.
- If you’re a new marketer going into a new company—look at their
numbers and find what’s working for them and what isn’t.
- What should we talk about
next? Please let us know in the comments
- Did you enjoy this episode? If so, please
leave a short review.