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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Oct 10, 2016

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Where are most people’s marketing efforts wasted?
  • 00:41 – You don’t need a big marketing team
    • 01:24 – Look for contractors
    • 01:36 – Hiring too many full-time people can slow down the process
    • 02:14 – Outsourced doesn’t completely mean overseas
  • 02:49 – You have to be strategic in marketing
  • 03:23 – Don’t over extend yourself
  • 04:12 – Design related elements sometimes waste too much money
  • 05:08 – Don’t dedicate everything to a specific marketing process
  • 05:36 – Budget out how much money and time you want to spend
  • 05:48 – Try things but don’t forget to track!
  • 07:54 – Make sure you’re tracking the right stuff
  • 08:46 – That’s it for today’s episode!

3 Key Points:

  1. A big marketing team is not always necessary.
  2. Marketing requires strategy—if you don’t have strategy, don’t start marketing.
  3. Try and test LOTS of different marketing techniques, but ensure you’re tracking the right data.

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