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Marketing School | Digital Marketing | Online Marketing


Mar 8, 2017

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Where Marketing Is Going in 2017
  • 00:35 – There’s more video content in marketing
  • 00:48 – YouTube just released their live streaming feature for mobile phones
  • 01:00 – Going live on Facebook is also happening
  • 01:24 – Companies aren’t hiring CMOs anymore
    • 01:40 – “Marketing has a new mindset”
    • 01:52 – You can leverage so many assets within a company
  • 02:02 – Dropbox has grown by inviting friends and getting more storage space
  • 02:23 – Online marketing ads are getting saturated and are rising
  • 02:48 – Growth hacking is starting to become mainstream
  • 03:13 – Build a community
  • 04:14 – Marketing automation is becoming prevalent
  • 04:45 – Personal branding
    • 04:54 – It is easier and cheaper to acquire companies for a business through personal branding
    • 05:58 – Neil’s goal is to take his personal branding to 3x this year
    • 06:18 – “You really can’t sell a personal brand”
    • 07:12 – A company that relies on personal branding is more difficult to sell
  • 07:50 – Ryan Deiss’ personal brand DigitalMarketer
  • 08:50 – Take a look at what Native Commerce is doing
  • 09:01 – Look at data signs
  • 09:38 – That’s it for today’s episode!

3 Key Points:

  1. Video content is dominating the marketing space, in 2017.
  2. A community can help your branding stick to people.
  3. Personal branding has its pros and cons – be sure to build and use it wisely.

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