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Marketing School | Digital Marketing | Online Marketing

Feb 10, 2018

In episode #559, Eric and Neil explain when and why you should not hire freelancers. Tune in to hear how the allure of low-priced freelancers may end up costing your company more.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: When You Should NOT Use Freelancers
  • [00:36] When you are looking for someone to do paid ads or an involved marketing activity, ideally this will be a full-time hire that you work with directly.
  • [01:01] Freelancers have a few clients at a time and cannot give you their full focus.
  • [01:25] As you’re trying to scale, you’ll find they won’t move as quickly as they want.
  • [02:06] Because you are paying for their time, try to use time-trackers like HubStaff that takes screenshots of what your freelancers are doing.
  • [02:54] As you start growing, freelancers will sometimes take your trade secrets and use them with other clients.
  • [03:40] Freelancers are cheaper than employees, but it may hurt you in the long run.
  • [04:02] Is it cost or is it price that is important to you?
  • [04:15] If you hire the least expensive freelancer, what will it cost your company when you don’t get results?
  • [04:49] If price is more important, you will probably lose out and cost your company more.
  • [05:03] A full-time person may cost more up front, but cost your company less in the end.
  • [05:15] When starting out, use freelancers. When you are trying to scale and grow, it is wiser to use full-time employees.
  • [05:39] That’s it for today!
  • [05:41] Go to for a special edition of Crazy Egg, the heat mapping tool.

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