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Marketing School - Digital Marketing and Online Marketing Tips


Sep 13, 2018

In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content
  • [00:54] You may find that some of your content is outdated.
  • [01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know which one to rank first.
  • [02:15] Search engines want to eliminate redundancy.
  • [02:55] Removing old, outdated content can be a good idea, but often less content means less traffic.
  • [03:05] People who prune content, prune the quality content that won’t affect traffic.
  • [03:35] SuperMetrics or Screaming Frog are two great tools to use to crawl your website.
  • [03:45] If these tools find pages that aren’t getting any traffic at all, it might be a good idea to prune those pages.
  • [04:18] Use Google Analytics to look at your content that isn’t performing well.
  • [04:35] When you cut those pages, you may lose more traffic than is being shown by GA. Remember you may be cutting out internal links when deleting content!
  • [05:00] Before you cut, always try to improve the content.
  • [05:25] Cross link all your content, as it will help boost rankings for all of your pages.
  • [05:26] That’s all for today!
  • [05:30] Eric and Neil are going to do a live event if they reach 1 Million downloads per month. So, please rate of review!
  • [05:53] Go here to see how many downloads the show is getting.

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