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Marketing School | Digital Marketing | Online Marketing


May 13, 2018

In episode #651, Eric and Neil discuss how you can fix your declining traffic. Tune in to hear how you can fix problems with your SEO.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When SEO Goes Wrong How to Fix Your Declining Search Traffic
  • [00:54] When you haven’t changed anything and traffic declines, it could be the link algorithm, your content is outdated, or user experience isn’t that good.
  • [01:22] Read Search Engine Journal, Search Engine Land, Search Engine Roundtable to see if you’re up to date on algorithms and changes to sites.
  • [01:50] Use SEMRush and Moz to see indicators of change.
  • [02:25] Look for correlation across the board.
  • [02:38] Rusty Bricks looks for chatter on forums to see what problems arise for traffic.
  • [02:55] It’s important to have quantitative and qualitative data.
  • [03:00] Wicked Fire and Blackhatworld are good resources.
  • [03:30] When traffic dropped for Neil, they ran experiments and tracked everything.
  • [04:10] Make sure you are diversifying.
  • [04:30] Don’t put all your eggs in one basket.
  • [04:47] Sometimes your rankings may drop due to a change you made on your own website.
  • [05:44] Always track your changes.
  • [05:55] Don’t panic and be willing to take risks.
  • [06;15] Look at it quarter over quarter.
  • [06:40] WP Engine is great because you can revert to previous versions of your site.
  • [07:04] That’s it for today!
  • [07:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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