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Marketing School - Digital Marketing and Online Marketing Tips


Mar 22, 2019

In episode #964, we discuss when you should hire a sales rep. Tune in to hear if you need a sales rep and when it’s worth it to hire one.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When Does it Make Sense to Have Sales Reps?
  • [00:41] You shouldn’t hire a rep without testing out sales yourself.
  • [00:55] You need to have an understanding of the objections you will run into.
  • [01:11] Try doing it yourself for 30-60 days.
  • [01:30] Once you have a process, hire a rep.
  • [01:48] Start-ups fail because of premature scaling.
  • [02:45] If you hire prematurely, you will only end up having to fire people and losing money.
  • [03:01] When you hire people, it may not even work out.
  • [03:15] Have the rep do a paid trial to see what their skills are.
  • [03:40] The CEO of Saastr, Jason Lemkin, has a blog post that breaks down the steps to hiring a sales rep.
  • [04:20] Sales reps don’t solve everything.
  • [04:21] That’s it for today!
  • [04:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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