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Marketing School - Digital Marketing and Online Marketing Tips


Nov 8, 2018

In episode #830, we discuss the purpose of blogging. Tune in to hear why you should keep blogging.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What's The Purpose of Blogging if it Doesn't Generate Sales?
  • [00:40] It took 3-4 years to generate revenue on Quicksprout.
  • [01:15] When Eric came to Singlegrain, they were getting 3000-4000 visits per month.
  • [01:20] Now, they are getting around 170,000 visits per month.
  • [01:24] It took 2 years to get the ball rolling.
  • [01:45] Most clients come from word of mouth.
  • [01:55] Blog posts won’t generate leads.
  • [02:10] When people link to your content, that will help your domain authority among other things.
  • [03:14] Neil's website gets good traffic, but it took him 2 years to get there.
  • [03:45] Once you get a good amount of traffic, you will find that there are greater opportunities for leads.
  • [04:00] Legion Athletics has done well through promoting content.
  • [04:15] Be crafty: use surveys, listservs, etc. to generate leads.
  • [04:40] Blog because you can take your blog traffic and direct it towards other pages on your site.
  • [04:50] Blogging generates indirect sales.
  • [05:25] Hubspot thinks nurturing is useless and doesn’t generate revenue.
  • [06:00] Go to Singlegrain and join the email list.
  • [06:10] The list has a super-signature.
  • [06:30] Neil has recorded a thank you video depending on to which list you subscribe.
  • [07:03] That’s it for today!
  • [07:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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