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Marketing School - Digital Marketing and Online Marketing Tips


Sep 8, 2019

In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each.   

TIME-STAMPED SHOW NOTES:

  • [00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast. 
  • [00:36] The characteristics of a long and short podcast. 
  • [00:58] The primary factors to consider when choosing between the two.
  • [01:45] Why longer episodes are best for ads and an example of someone who does it right. 
  • [02:11] Being ready to do much more prep work with 45-minute podcasts.
  • [02:53] How we get topic ideas for this podcast.
  • [03:13] Considering your audience and presenting them with a choice between the two.
  • [03:43] Why you should not change the format of your existing podcast. 
  • [04:05] That’s it for today!
  • [04:10] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. 

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