Sep 12, 2018
In episode #773, Eric and Neil
discuss what you should do about pages that rank, but don’t meet
user intent. Tune in to hear how you can fix this issue and keep
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic:
What You Should do About Pages
That Rank But Don't Meet User Intent
- [00:55] People will bounce
really quickly if your page doesn’t meet their needs.
- [01:26] Go to GSC and look at all the key phrases for which you
are getting impressions (not just clicks!).
- [01:40] These key phrases
aren’t keywords, they are problems; people are searching because
they are trying to solve a problem.
- [02:14] If you find that your
page is ranking for something it doesn’t entirely cover, you can
make content that centers on those search terms.
- [02:30] Otherwise, you can take
a risk and alter the content on the page. You may lose rankings,
even though you are changing it to suit the key phrases for which
you are ranking.
- [03:30] Search engines don’t
put websites that meet their algorithm requirements at the top of
the page, they put whatever site helps the user the
- [03:39] Even if the changes you
are making aren’t the best for Google, but are good for the user,
Google will catch up and increase your ranking.
- [04:00] Survey your users and
tailor posts to their problems.
- [04:13] That’s it for
- [04:17] Go to Singlegrain.com/Giveaway
for a special marketing tool
Leave some feedback:
- What should we talk about
next? Please let us know in the comments
- Did you enjoy this episode? If so, please
leave a short review.
Connect with us: