Jun 1, 2020
In episode #1400, we talk about
what we’ve learned by sending out 41.1 million marketing emails.
Neil speaks about how and when to scrub your list depending on its
size, and shares recent metrics for open, click, and deliverability
rates he has received from his 500K+ subscriber list! Eric also
shares a great strategy for re-engaging a cold subscriber before
deleting them from your list. Tune in and hear some best practices
for curating your list to get the best yields from it.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: What We’ve Learned by Sending
Out 41.1 Million Marketing Emails.
- [01:10] The
value of scrubbing your list for keeping deliverability, open, and
click rates high.
- [02:26] Neil’s
open, click, and deliverability rates after sending a recent email
to 547,639 people.
- [02:53] Open,
click, and deliverability rates for Neil after sending a more
- [03:28] How
Neil judges when to remove a person from his email
- [03:41] When
to stop worrying about re-engaging people before scrubbing your
- [03:44] An
easy way to check if a subscriber wants to remain on your list
before deleting them.
- [04:15] That’s
it for today!
- [04:16] To
stay updated with events and learn more about our mastermind, go to
the Marketing School site for more information.
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