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Marketing School - Digital Marketing and Online Marketing Tips


May 29, 2019

In episode #1032, we discuss what you should look for in a link builder. Tune in to hear what you need to think about when hiring a link builder.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Look For in a Link Builder?
  • [00:36] You need content and links to succeed.
  • [00:55] So, look for a good salesperson.
  • [01:00] If they aren’t good at writing convincing copy or even selling themselves, they won’t be good.
  • [02:00] If they can't articulate their process or if they don’t have one, you will have inconsistent results.
  • [02:27] Eric would also want to know which tools they use.
  • [02:55] When link-building you are leveraging tools and processes. If they can’t leverage tools, they will prove inefficient.
  • [03:53] Ask what the most impressive thing they have done is. It will illustrate what they deem impressive and also show you more of their work.
  • [05:00] It’s important to know open and response rates.
  • [05:32] That’s it for today!
  • [05:36] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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