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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Sep 24, 2016

In Episode #55 Neil and Eric discuss tried and true strategies for making the most of a website that is no longer in use. Listen as they talk 301 re-directs, domain name investments, scrappy partnerships, and more.

Time Stamped Show Notes:

  • 00:25 – Today’s topic: What Should You Do with a Website that Is No Longer in Use?
  • 00:35 – Neil usually does a 301 redirect to another digital property, or sells the domain
    • 00:50 – Check out flippa to sell
    • 01:09 – Rent the website as well
  • 01:29 – Empire Flippers and FEinternational.com
  • 01:58 – Eric just acquired another gun blog
    • 02:10 – Used a 301 to drive that blog to his site
    • 02:38 – 301 redirect EACH page and renew the domain for a very long time
    • 03:10 – Redirect no less than the Top 25 pages driving traffic
  • 03:35 – See what competitors are doing to make money
  • 04:00 – If you drive the same amount of traffic, why aren’t you making the same amount of money?
  • 04:20 – Finding website brokers
  • 04:35 – Owning a premium domain name is a GREAT way to make money
  • 05:03 – Why aren’t you doing anything with your site?
  • 05:39 – Don’t be afraid to partner with someone who’s scrappier and hungrier than you

3 Key Points:

  1. Take advantage of 301 redirects.
  2. If you’re thinking about terminating your website, ask yourself WHY before doing so and evaluate the alternative options.
  3. Always hold on to a premium domain—that’s a digital real estate investment.

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