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Marketing School


Aug 10, 2018

In episode #740, Eric and Neil discuss what you should do when you aren’t growing. Tune in to hear how you can stimulate growth.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Do When You're Not Growing
  • [00:45] If Eric is in a rut, he likes to take a break.
  • [01:08] Clearing his head allows him to move forward and come up with better/new ideas.
  • [01:25] When people stop growing, it is because they are relying on old tactics.
  • [01:37] Neil likes to run drastic experiments to test out new ideas.
  • [01:53] Growth is often boosted by unorthodox methods.
  • [02:00] At Crazy Egg, they grew quickly by switching the homepage from a long sales page, to a much shorter, concise page.
  • [02:15] They also tested the “sign in with Google” option, which worked out well.
  • [02:35] After those methods began to hurt them, they switched it up again.
  • [03:15] In general, if growth slows down, do the opposite of what you are currently doing.
  • [03:30] Eric has a friend that does video advertising.
  • [03:55] His secret is that he does the opposite of what people expect or request.
  • [04:15] Think about how you can turn ideas on their heads.
  • [04:55] That’s all for today!
  • [04:58] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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