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Marketing School - Digital Marketing and Online Marketing Tips


Oct 30, 2018

In episode #821, we discuss what you should do if paid ads aren’t working. Tune in to hear how you can fix this failure.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Do if Paid Ads Don't Work?
  • [00:34] People keep running ads that aren’t working. You don’t need to cut the ads, just pause them.
  • [01:01] Just because you spend money, doesn’t guarantee revenue.
  • [01:30] Back at Treehouse, Eric paused ads when he first got there.
  • [01:50] Pausing campaigns allows you to look at the data and determine what the issues are.
  • [02:30] If you are constantly spending, you won’t have time to reflect and ask the right questions.
  • [03:20] If your ads aren’t working, use SEMRush and see what your competition is bidding on.
  • [03:50] This will give you an idea about what your direction should be.
  • [04:40] In most cases, you should be retargeting.
  • [04:55] Facebook recently gave you the ability to compare your ads to competitors.
  • [05:15] If your Facebook ads stall out, change your ad and messaging.
  • [05:30] People have banner blindness.
  • [05:36] that’s all for today!
  • [05:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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