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Marketing School | Digital Marketing | Online Marketing


May 29, 2018

In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales?
  • [01:03] If you are direct-response marketing, using Wicked Reports can help you succeed.
  • [01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line.
  • [02:02] Google Analytics also has multi-channel attribution.
  • [02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7.
  • [03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics.
  • [04:20] Segment will take your data points and push it to your CRM.
  • [04:46] That’s all for today!
  • [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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