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Marketing School | Digital Marketing | Online Marketing


Nov 9, 2016

In Episode #101 Eric and Neil talk about what components make a quality infographic. Listen to learn about how you can make your own infographic and how you can ensure that it delivers your post’s message.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: What makes a quality infographic
  • 00:36 – Kissmetrics’ portfolio of infographics
  • 00:50 – It’s not just the imagery
  • 01:14 – Number 1: Have the right statistics
  • 01:18 – Number 2: Make sure your topic is really good
    • 02:02 – If you can show complex data sets, you’ll do well
  • 02:10 – Number 3: Keep the infographic concise
  • 02:22 – Number 4: Make sure it story flows well
  • 03:08 – Number 5: Have a great design
  • 03:42 – Number 6: Make sure your colors are NOT crazy
  • 04:17 – Put an embed code generator at the bottom
  • 04:28 – Number 7: Write the RIGHT headline
  • 04:48 – Number 7: Add text to the page where the infographic is
    • 05:30 – Make sure the image is in full size and it works on mobile
  • 05:48 – Be creative!
  • 06:07 – GIFographics
  • 06:18 – That’s it for today’s episode!

3 Key Points:

  1. Having infographics is not just about the imagery, it’s also about statistics and your message.
  2. Visual content doesn’t guarantee success.
  3. Don’t forget to add text on the page where your infographic is – Google can’t read images.

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