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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Feb 26, 2017

In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as the alternatives that you can use in the SEO space to grow your following.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Is a PBN?
  • 00:35 – A PBN is a private blog network that can be used to make your SEO more effective
  • 01:16 – Build My Rank is one of the most popular blog networks
    • 01:27 – People thought blog networks wouldn’t leave a footprint on their website, but Google found them
  • 01:42 – PBN still works, but is not recommended
  • 01:58 – PBN is not a good viable solution for the long-term
  • 02:08 – Focus on creating amazing sites with amazing content
  • 02:36 – ViperChill has a blog regarding the effectivity of PBNs
  • 03:21 – The typical PBNs price
  • 04:25 – Use a blog network, like SitePoint
  • 05:03 – “Try avoiding PBNs at all cost”
  • 05:24 – Instead, think about black hat and white hat SEO
  • 05:35 – That’s it for today’s episode!

3 Key Points:

  1. PBN used to be effective, but Google can track websites using PBN and “de-index” them.
  2. PBN is not a good viable solution for long-term – it’s best to avoid it.
  3. Create your own blog network with valuable content that will gradually attract and build an audience.

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