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Marketing School - Digital Marketing and Online Marketing Tips


Mar 30, 2018

In episode #607, Eric and Neil discuss what happened when they purchased backlinks. Tune in to hear whether this is still a valid marketing method.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: We Bought $100,000 Worth of Backlinks (and Here's What Happened Next)
  • [00:40] Eric and Neil no longer buy links, but did so during the earlier parts of their careers.
  • [00:55] They purchased random sites with no relevance to their industries.
  • [01:30] Link buying is bigger than it used to be and Google isn’t banning any of the purchased sites.
  • [01:55] Sites will spend $100,000 on backlinks, but they are not getting the traffic that they used to.
  • [02:02] Google is now using a lot of factors such as brand queries, user metrics, on-page SEO, Hummingbird, and Rank Brain.
  • [02:45] Paid advertising is the biggest trend right now and it’s working.
  • [03:00] Buying links is the old SEO, instead you should think about ways to repurpose and create great content.
  • [03:26] Neil uses blogging, video, and podcasting as marketing methods.
  • [03:31] This all can lead to bigger and better opportunities.
  • [04:12] That’s it for today!
  • [04:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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