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Marketing School | Digital Marketing | Online Marketing


Aug 8, 2018

In today’s episode, Eric and Neil discuss unorthodox strategies for coming up with blog topics. Tune in to hear how you can spin any topic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog
  • [00:45] They don’t have many strategies at Neil’s org, but rather one simple method.
  • [01:10] Neil writes about personal experiences.
  • [01:25] Neil wants people to know they can’t get his content anywhere else.
  • [01:52] When he shares personal stories, he gets 12x more comments.
  • [02:25] Growth Everywhere doesn’t have a headline or title until after the interview.
  • [03:15] At Single Grain, employees are required to come to a meeting with multiple blog ideas.
  • [03:45] A blog should be about what you want to share, but also what people would want to read.
  • [04:10] As a blogger, you can come up with unique stories for any industry. You just have to put your personal spin on things.
  • [04:45] Ben Settle came up with the concept for “Seinfeld Emails”.
  • [05:25] Emails that are about nothing, but somehow tie back into what you’re selling.
  • [05:30] That’s all for today!
  • [05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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