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Marketing School - Digital Marketing and Online Marketing Tips


Oct 10, 2018

In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The SEO Playbook: The First 7 Steps You Have to Take
  • [01:08] #1: Keyword research.
  • [01:20] Use UberSuggest or another keyword research tool and look for the keyword with the most traffic, least competition, and the highest CPC.
  • [01:40] This will give you an idea of the keywords that will drive traffic.
  • [01:57] Keywords with a high CPC leads to higher revenue for you.
  • [02:43] #2: Write skyscraper content.
  • [02:56] If you look at Wikipedia, they rank high because their content keeps getting longer and longer.
  • [03:35] #3: Share the content.
  • [03:45] Go to BuzzSumo, see who shared similar content, then hit them up and ask them to share your content.
  • [04:35] #4: Repurpose your content.
  • [05:00] Reference the content reusage framework: spin your content off onto different mediums.
  • [05:28]  #5: Start doing on-page SEO.
  • [05:36] Use the Yoast SEO plug-in, optimize your title tags, optimize your meta-descriptions, link the right keywords.
  • [06:02: #6: Leverage the process you have created.
  • [06:34] Go to ProBlogger and hire people to create your content.
  • [07:04] #7: Expand internationally.
  • [07:12] Translate your content, adjust it to the local market, and make sure you note what region you are targeting through Ahrefs.
  • [07:37] That’s all for today!
  • [07:44] Tweet at Eric and let them know if you enjoyed this format.
  • [07:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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