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Marketing School | Digital Marketing | Online Marketing


Sep 23, 2016

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool.

Time Stamped Show Notes:

  • 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working?
  • 00:34 – Checkout Google Search Console
    • 00:58 – As long as it says you’re going up—everything is typically all good
  • 01:05 – Look at impressions
  • 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console
  • 03:23 – One framework to use, Brian Balfour experimentation framework
  • 04:04 – All you need is a spreadsheet
    • 04:14 – Neil lists the columns in his spreadsheet
  • 04:30 – Tracking against 1 EID
  • 05:15 – Set weekly growth meetings to review changes
  • 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console
  • 07:00 – GrowthBot.io can sync with Slack and preview key analytics

3 Key Points:

  1. You MUST use Google Search Console.
  2. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored.
  3. Set weekly or monthly meetings to review SEO changes.

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