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Marketing School - Digital Marketing and Online Marketing Tips


Mar 13, 2018

In episode #590, Eric and Neil talk about delivering a remarkable customer service experience. Tune in to find out what it takes to create amazing experiences for your customers.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Secret to Delivering a Remarkable Customer Experience
  • [00:35] If you really want to create amazing experiences that your customers love, you have to care about them.
  • [01:00] Zappos goes above and beyond to delight their customers (fast shipping and easy returns).
  • [01:45] Amazon bought Zappos some time ago and they are also a customer-focused company.
  • [02:20] When Eric was in Japan, he stayed at the Prince Gallery and he found the customer service aspects remarkable.
  • [02:36] He felt special and even minor details were attended to.
  • [03:00] Think about creating remarkable experiences.
  • [03:05] The Ritz Carlton does training in terms of customer experience and service; you can send your team there (for an expense), but they will learn a great deal.
  • [03:30] Neil stayed in the Mandarin Oriental Las Vegas and he saw notes that were left for employees and the customer service mantras they lived by.
  • [04:25] They went above and beyond at no extra cost to Neil (except for tips).
  • [04:55] The problem with affiliate marketing, is that you are really doing it for yourself.
  • [05:27] That’s all for today!
  • [05:29] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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