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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Aug 27, 2016

In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email.

Time Stamped Show Notes:

  • 00:22 – How you can collect more email signups
  • 00:38 – The importance of emails
    • 01:15 – You have more control over your audience
  • 01:25 – The easy way is to use an exit pop-up
    • 02:00 – Hello Bar is a great place to start
    • 02:25 – You can also use SumoMe
  • 02:30 – Adding content upgrades to your posts
    • 03:00 – Drive up your conversion rate
  • 03:10 – Page takeovers
    • 03:25 – Blends in with design and doesn’t look like a pop-up
    • 03:50 – The power of a specific page takeover
  • 04:30 – Use eBooks to generate traffic
    • 05:10 – eBooks and partnerships
    • 05:35 – Collect thousands of emails in a short time
  • 05:45 – A helpful article on how to get tons of emails
  • 06:33 – Building a product and using it to drive leads
  • 07:15 – Tools are one of the most effective ways to collect emails
    • 07:40 – It’s a way to give people value
  • 07:50 – Animated GIFs for page takeovers
  • 08:22 – Join us tomorrow!

3 Key Points:

  1. Using an exit pop-up is the easiest way to collect more emails.
  2. Use products to drive leads.
  3. Offer people something a value. That will make them actually want to give you their email.

Resources Mentioned:

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