Marketing School - Digital Marketing and Online Marketing Tips

Jan 14, 2021

The Secret to a High-Converting PS Section

In episode #1620, we share the secret to a high converting PS section! You can most commonly find PS sections in emails, although they are also often used on landing pages too. We think the PS section is a great way to cram in one or two more lines of copy that can help your conversions just a little! In this episode, Neil and Eric talk about their strategies for their different PS sections and how this translates into sales for them!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Secret to a High-Converting PS Section.
• [00:31] The PS section at the end of emails and examples of how it can be used.
• [00:45] Different places that PS sections can pop up outside of emails.
• [00:50] Neil's PS section; underlining speed and automation for higher conversions.
• [01:35] Mentioning a related topic that will interest the reader.
• [01:45] Eric's strategy for his PS section; keeping it light and breezy.
• [02:23] Using different language and tone for different accounts.
• [02:48] Conversion from this part of your email will not be huge, but will help you scoop up stragglers. 
• [03:15] That’s it for today!
• [03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ubersuggest

ClickFlow

Content Decay

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• Twitter @ericosiu