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Marketing School - Digital Marketing and Online Marketing Tips


May 28, 2019

In episode #1031, we discuss the one tool that accounts for a big percentage of our sales. Tune in to hear which tool accounts for 20% of all of our sales.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One (Simple) Tool That Accounts For Over 20% of Our Sales
  • [00:39] Intercom is the tool that accounts for over 20% of our sales.
  • [01:02] We find that a lot of people collect leads, but the most quality leads come through chat bots.
  • [01:50] Intercom is helpful in teeing up a conversation.
  • [02:25] The reason so much revenue comes from Intercom, is because they have two great features.
  • [02:40] Product tours are helpful and affective.
  • [02:57] Account-based marketing has also proven useful.
  • [03:40] Hull.io in conjunction with Intercom has proven successful for Eric.
  • [04:45] Intercom also has a sales operations bot.
  • [05:30] Start with chat bots and grow from there.
  • [05:42] That’s it for today!
  • [05:48] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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