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Marketing School - Digital Marketing and Online Marketing Tips


Jan 29, 2019

In episode #912, we discuss the number 1 marketing channel you have to leverage. Tune in to hear which channel will benefit you most.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Number 1 Marketing Channel You Have to Leverage
  • [00:45] Omni-channel is the number 1 marketing channel you have to leverage.
  • [01:10] The market is so flooded, that you have to have an omni-channel approach.
  • [01:30] The content re-usage framework explains how to take on this approach.
  • [02:00] Have a process to follow, it will make work and life easier.
  • [02:15] Create processes for each type of marketing.
  • [02:45] This is the way to create more quality content at scale.
  • [03:00] Don’t be too rigid with your process.
  • [03:10] Eric’s team is on YouTube, LinkedIn, podcasts, blogs, and social media posts.
  • [03:27] Neil’s team leverages SEO, social media, podcasts, and paid ads.
  • [04:02] We have to create a ton of content, so you will too.
  • [04:30] The Google algorithm keeps changing and makes things extremely competitive.
  • [05:15] You have to be more patient and persistent.
  • [05:25] Speaking engagements get you fewer conversions than they used to.
  • [06:04] That’s all for today!
  • [06:08] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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