Jan 24, 2017
In Episode #177, Eric and Neil discuss the ideal URL structure
for SEO. People often overlook the importance of their URL address
and end up losing out on organic traffic. Tune in as Eric and Neil
discuss how to clean up your URL and share their own experiences
about how they improved their own URLs.
Time Stamped Show Notes:
- 00:27 – Today’s topic: The Ideal URL Structure for
- 01:00 – Usual structure of a webpage explained
- 01:40 – Having a lot of categories on your URL makes it
difficult for Google to crawl it
- 01:55 – For example: NeilPatel.com/makeup/allthemakeup
- 02:10 – The categories tell Google the topical relevancy
- 02:30 – Neil’s current URL structure
- 02:45 – There are a lot of titles and categories—this confuses
Google, making it difficult to discern what category it should fall
- 02:56 – Neil’s blog posts don’t rank as well as his guide
- 03:30 – URL should NOT be taken for granted
- 03:45 – Neil shares what he learned from his searches
- 03:52 – Less than 6% of results on page one of results have a
- 04:20 – Cut out sub folders if they’re not necessary
- 05:05 – Keep URL structures clean and use subfolders—subdomains
don’t rank as well as subfolders
- 05:16 – The debate SEOs are having about Quora
- 05:39 – That’s it for today’s episode!
3 Key Points:
- URLs should NOT be taken for granted—It plays a big role with
your organic traffic.
- The more titles and categories, the more difficult for Google
to crawl your URL and website.
- Keep URL structures clean and use subfolders. Subdomains don’t
rank as well as subfolders.
- What should we talk about
next? Please let us know in the comments
- Did you enjoy this episode? If so, please
leave a short review.