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Marketing School - Digital Marketing and Online Marketing Tips


Sep 30, 2019

In episode #1156, we explain the high-converting landing page formula! Your landing page and its contents are such a big deal in how you convert visitors to customers, so do not sleep on this important aspect of your business! Tune in to hear how you can up your conversion rate.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The High-Converting Landing Page Formula.
  • [00:32] Answering objections with your landing page.
  • [01:43] Creating the page once you have an idea of the landscape of objections.
  • [02:01] The importance of headlines and making the most of your airtime.
  • [02:40] Multiple visual aspects that explain your message.
  • [03:22] Chat programs that answer users' questions.
  • [04:05] Long and thorough versus short and to-the-point pages.
  • [04:45] The inclusion of the relevant pixels on each page. 
  • [05:08] Exit pop-ups, scrolling bars, testimonials and buy buttons! 
  • [06:01] Frequently asked questions and congruent messaging across different pages.
  • [06:20] Utilizing video and transcriptions for your landing page.
  • [06:45] Keeping your site speed up; don't bog it down unnecessarily.
  • [07:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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