Jul 29, 2019
In episode #1093, we discuss the
tool Superhuman and how effective their marketing is. Tune in to
hear why their marketing is ingenious.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: The
Genius of Super-Human’s Marketing
- [00:38] Superhuman is an email client that helps you reach
- [01:09] They raised $33 Million
to build an email product.
- [01:34] They built a product
that just works.
- [02:08] They created a wait
list to generate further interest.
- [02:30] Superhuman is making $5
Million in annual revenue and their current waiting list is 180,000
- [02:50] Some think they are
exaggerating their waiting list size.
- [03:50] Eric pays for
Superhuman and he loves it.
- [04:17] He feels it helps him
- [05:15] The question is whether
$30 is worth saving 2 hours per month.
- [06:55] Often times, you have
to fail before you succeed.
- [07:19] That’s it for
- [07:29] We are going to take
applications for live intensive sessions. Just go to the
Marketing School site for more information and to
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next? Please let us know in the comments
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