Jan 15, 2020
In episode #1263, we share the
biggest mistakes Neil made early in his career. Having a long-term
perspective on success and doing the brand work yourself rather
than handing it to someone else are two of the most significant
lessons he has learned. Tune in to hear why you need to partner
with people who have experience in the field before investing in
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: The
Biggest Mistake Neil Made When He First Started.
- [00:34] Neil’s age when he
started his career and how long he has been at
- [00:54] Paying other people to
help with marketing and getting ripped off.
- [01:19] Learning that it takes
at least three years to do well.
- [01:37] Do not keep changing
businesses and constantly shift your focus.
- [01:50] Ensure that your
business idea has a big TAM (total addressable market).
- [02:09] Cultivate a long-term
perspective rather than focusing on the
- [02:45] How Neil lost over $1
million by trying to start a hosting company.
- [03:29] The need to partner
with people who know the industry/field you are getting
- [04:06] What went wrong when he
tried to sell products in the education space.
- [04:32] Build your brand
yourself — don’t leave it up to someone else — and be all
- [05:07] To stay updated with
events and learn more about our mastermind, go to the
Marketing School site
for more information.
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