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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Sep 21, 2016

In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources for marquee content.

Time Stamped Show Notes: 

  • 00:23 – Today’s topic: How to research new blog topics?
  • 00:42 – Hold weekly meetings and crowdsource idea generation
  • 01:00 – You can also tap into your email list
  • 01:50 – Tap into feedly.com
  • 02:05 – Neil only sources his audience for blog/podcast topics
  • 02:31 – What type of problems are you hearing about again and again at conferences and industry events?
  • 02:50 – BuzzSumo and Brian Dean's Skyscraper Technique
  • 04:00 – TrackReddit
  • 04:48 – Tap into article sub-headers and use those sub-headers to create individual posts
  • 05:30 – What have people engaged with in the past?
  • 06:56 – Digital Marketer – Headline Ideas
  • 07:15 – Aaron Ageis Quick Sprout

3 Key Points:

  1. Tap into the hive mind (aka the crowd).
  2. Listen into your industry’s buzz.
  3. Try transforming sub-headers from older content into stand-alone pieces.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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1 Comments
  • over six months ago
    Charley Rose
    I enjoyed the topic, I've found it very hard to make content for my small business.