Oct 9, 2018
In episode #800, Eric and Neil
discuss the best way to compensate marketers. Tune in to hear how
you should be paying your marketing team.
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throwing a FREE Marketing School Live Event in Los Angeles, once
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TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic:
The Best Way to Compensate
- [00:32] Before they started
recording, Eric and Neil were discussing how the writers at
Agora Financial do Billions in business.
- [01:07] On a podcast, they
heard, a man was offered a job at Agora. The company offered to pay
his rent for the first 6 months on the job, but the salary was
- [01:27] However, he was offered
a dollar for every lead he was able to generate, as well as 1% of
every sale that resulted from his leads.
- [01:47] In general, the best
marketers are compensated in relation to their
- [02:35] Once your business is
established and you have built up a steady revenue stream, you may
be able to get employees to take a small base plus performance
- [03:12] Everything is driven by
- [03:41] One of Eric’s friends
recommends this: get the company to front $10,000 in ad spend for
one month and you don’t pay the agency anything. If it works out,
then you take on all the risk and grow from there.
- [04:38] Agora has their numbers
down (they know what each customer is worth, etc.). If you are a
new company, you may not have this information locked down and you
may not be able to pay based on performance.
- [05:00] That’s it for
- [05:04] Go here to see how many downloads the show is getting.
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